Growing consumer inclination toward healthy diet continues to remain instrumental in driving sales of weight management products and services. The Demand For Packaged Food In Weight Management is largely influenced by increasing obesity levels coupled with preference for sustainable lifestyle. Fact.MR foresees that the demand for packaged food in weight management is projected to expand at a significant pace in the forthcoming years. Volume of packaged food in weight management is expected to cross 118,195,000 tons in 2018, reflecting a rate of over 3.4% in 2018.
Consumer shift toward healthy lifestyle has translated into a growing inclination of consumers for packaged food that offer significant health benefits with low added calories, and weight management foods are no exception. Additionally, increasing participation of individuals in fitness activities has further pushed the demand for low carb, high protein diet. Against this backdrop, demand for weight management products is likely to witness an increase in the near future.
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“The weight management market growth is also complemented by the content display on the front or back of the packaging. Food labeling provides nutritional information regarding ingredients and products along with calorie intake. This has enhanced consumer convenience in keeping track of calories they consume as part of their daily diet pre and post workout. This aspect has significantly fuelled the sales of packaged food in weight management” – Subject Matter Expert, Food and Beverages Domain, Fact.MR
Key Pointers from the Report
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Dairy Products to Largely Contribute to the Overall Growth
Dairy packaged food products are expected to gain high traction in 2018 with sales accounting for over 30% share of the market, according to the report. Sales of dairy products in 2017 are largely pushed by growing demand for butter. Sales of butter are expected to surpass tons 3,360,000 tons in 2018 maintaining their status quo as the most preferred packaged dairy product for weight management.
Grains and flours and frozen meals are also projected to expand at a substantial pace, collectively accounting for a 23% share of the market in 2017, according to the report.
United States to Remain the Most Attractive Market
Sales of packaged food for weight management are likely to remain concentrated in the developed countries of North America, particularly the United States. The report estimates that by end of 2018, packaged food sold in United States alone are likely to represent over 85% volume share of the North America market.
The outlook of the weight management market is projected to remain positive. Stakeholders can expect a steady stream of opportunities with the weight management market expanding at a value CAGR of 6.2% throughout the period of forecast, 2018-2028.
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