Fact.MR analysis on baby prams and strollers market has reflected the value and volume analysis of these products, according to which the sale of baby prams and strollers is anticipated to reach a value over US$ 7 Bn by end of the year of assessment (2026). Global market for baby prams and strollers is projected to register a volume CAGR of 7.6% during the period of forecast, 2017-2026.
Sales of baby prams and strollers is expected to rise at a significant rate in the years to follow. Moreover, this growth is supported by stringent government regulations that support manufacturing of enhanced strollers and prams with smart features. This led to manufacturing of different types of baby prams and strollers in the market, such as lightweight strollers, jogging strollers, double/triple strollers, standard strollers and multi optional system strollers. The popularity of such advanced juvenile products has risen among parents which is expected to fuel the volume sales of baby prams and strollers in the following years.
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Incorporation of multiple functionalities and innovations in baby prams and strollers, coupled with high use of these products by single parents and nuclear families is expected to drive the growth of the global market. E-commerce is expected to drive sales of baby prams and strollers in the coming years. Convenience provided by E-commerce sales channels in combination with buy back and replacement benefits is expected to drive the sale of baby prams and strollers.
Increasing Developments in Baby Prams and Strollers in Europe to Drive the Sales of the Product in the Coming Years
Research says that Europe has been at the forefront with respect to innovations in baby prams and strollers. Government regulation in Europe initiated stringent regulations associated with baby safety. Rules were made to manufacture baby care products that ensured high level of protection and convenience for babies. This pushed the manufacturers to invest in research to develop advanced products to ensure protection head and neck of babies. The region is marked with presence of key players that are striving for developing prams and strollers for babies that offer additional features and safety. For example, in Europe, Bugaboo and Baby Jogger, few of the key manufacturers, have developed enhanced quality baby strollers and prams that have slip resistant rubber handle, self-aligning wheels, adjustable footrest and canopies for protection from UV radiation.
Adoption of smart technology has become a key trend among manufacturers of baby prams and strollers in Europe. Such smart strollers are gaining high momentum owing to their design that supports additional facilities such as storage, multiple seating configurations, and other smart features. For example, moxi stroller by 4momns is equipped with tail lights, pathway lights and an LCD dashboard that tracks speed, distance, temperature, battery level, calorie burn and time. Sale of baby prams and strollers in Europe is expected to reach a value of over US$ 2.5 Bn by end of assessment period (2026).
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