Technology - - Dec 12,2017
The U.S. technology giant which modernized music through the launch of iPod said Shazam was always an accepted choice for its Apple Music streaming service.
The report of Apple taking over Shazam is indeed a shocking news which has stunned the digital music world. As per reports, Apple has acquired Shazam, a London-based app which permits smartphone users to recognize music, for a whopping amount of $400m (£300m).
However, neither side has officially announced the exact amount which has been involved in this acquisition. As per a Shazam spokesman “Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”
Similarly, Apple mentioned that Shazam is a “natural fit” for Apple since both share a common passion for music and prefer “delivering great music experiences” to the global users. This is Apple’s biggest purchase after the 2014 takeover of $3bn Beats Electronics owned by rapper Dr. Dre.
Midia Research personnel Mark Mulligan said, Spotify has worked to make discovery of new music quite easy for users, which indeed forms the base for this “compelling proposition". Adding to this, Mark said that Apple does not possess the same amount of data when it comes to listening tastes.
Presently, Shazam has joined the list of British tech companies to be procured by overseas companies since the drop in the value of pound post the Brexit vote.
Shazam was established in Hammersmith, West London, by a group of frustrated friends who often had difficulty in identifying the song names they liked on the radio. This music discovery app was launched well before the launch of smartphones and iTunes.