Technology - - Dec 29,2017
Apple’s chief executive Tim Cook apologized to customers Thursday for not being clear that the company slows down phones with aging batteries.
The apology was basically for software changes that reduced the performance of older iPhones models to prevent sudden shutdowns while saying the company hadn’t purposely set out to shorten the life of the products. In a public letter, the company said, "We know that some of you feel Apple has let you down. We apologize." The company has announced a range of measures to "regain the trust" of customers.
About a year ago in iOS 10.2.1, the company delivered a software update that improves power management during peak workloads to avoid unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. With this update, iOS dynamically accomplishes the maximum performance of some system components when needed to avoid a shutdown. As reported, customer response to iOS 10.2.1 was positive, as it successfully reduced the occurrence of unexpected shutdowns. It has been recently extended the same support for iPhone 7 and iPhone 7 Plus in iOS 11.2.
Apple said in the statement. “We’ve always wanted our customers to be able to use their iPhones as long as possible.” Apple also stated that it will cut the price of a battery replacement by $50 to $29 through next year. The new batteries had earlier cost $79 for those who didn't purchase the Apple Care maintenance plan. It said it had made changes to the iOS operating system to manage ageing lithium-ion batteries in some devices because the batteries' performance diminishes over time. The replacement plan starts in late January for anyone with an iPhone 6 or later that necessitates a new battery.
In November, Apple was forced to release an update to fix a security issue with its Mac operating system that made it possible to gain entry to a device and administrative powers without a password.