Amazon Prime might face serious investigation due to delivery criticisms

Technology - Mohit Shah - Dec 21,2017

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amazon prime might face serious investigation due to delivery criticisms

Amazon's service offering next-day deliveries might be investigated as a result of customer complaints regarding the e-commerce giant’s failure to fulfill the promise.

Amazon might face an investigation headed by the Advertising Standards Authority regarding complaints highlighting the premium service is not fulfilling the ‘on-time’ delivery in the run-up to Christmas.

A spokeswoman from the Advertising Standards Authority (ASA) stated “We have received a handful of complaints”, and the authorities are discussing whether to issue an investigation.

Amazon’s top service, Prime, provides next-day deliveries for a monthly charge of £7.99.

Back in 2015, the ASA launched an investigation against Amazon when six people appealed advertising for Prime was deceptive. It supported complaints that the advertisement in question did not adequately cleared that a paid subscription would routinely start if not stopped during the free trial.  In the end, the regulator settled that the advert was expected to be misleading.

At present, customers of the e-commerce retailer can select free delivery over a minimum spend; however, during the checkout the customer is offered free 30-day trial on its express delivery service. After the trial the £7.99/month charge is applicable.

Considering the Christmas season, Amazon says the final order date focused at standard delivery is Wednesday; however, for Prime it presents “amazing delivery benefits” concerned with Christmas shopping with the final order date fixed at Saturday.

The online retailer as asked customers to reach out to the customer service if in case the parcel hasn’t been delivered by the estimated date.