Expanding modern lifestyle stoking the market for eye makeup

Market - Mohit Shah - Nov 20,2017

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expanding modern lifestyle stoking the market for eye makeup

The current trends point out the rising concerns for appearance focused on millennial and Generation Z women; this fact is boosting the global eye makeup market. 

In today’s time, every woman wishes to enhance her beauty in the most stylish manner. Eye makeup holds the power to acquire that appealing subtle appearance. Currently, the rising concerns linked to external looks among millennial and Generation Z women is acting as a prime driver motivating the global eye makeup market.

The popular eye makeup products include eye-liner, eye-shadow, eye-brow products etc. According to a new report, the global eye makeup market is likely to be valued at US$5,867.5 mn by the end of 2017. This mark is soon projected to reach a valuation of US$7,820.4 mn by the end of 2022.

Online shopping sales of beauty products are seen as another factor pushing the worldwide market for eye makeup. Moreover, the introduction of new and innovative eye products like waterproof makeup, smoky eye makeup products, and smudge-free eye makeup is very much in demand. The requirement for waterproof makeup primarily by sportswomen who take part in athletics, swimming and other humid outdoor activities is also rising.

There is a new variety taking hold in the global eye makeup industry. Mineral eye makeup has been on a positive track since it is natural and comprises of inorganic elements sans carbon. It has been observed that, with the surging demand for natural mineral eye makeup products, the overall eye makeup market might soon receive a major boost in the coming years.

The market is currently managed by the leading players, namely, L’Oreal, Estee Lauder, Avon, Chanel, P&G (CoverGirl), Revlon, HUL, Shiseido, LVMH and Colorbar Cosmetics Private Limited.

 

For more information on this report visit- https://www.marketresearchhub.com/report/eye-makeup-market-global-industry-analysis-size-share-growth-trends-and-forecast-2017-2022-report.html