Need for licensed sports merchandise rises due to popularity of sports leagues

Market - Mohit Shah - Sep 28,2017

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need for licensed sports merchandise rises due to popularity of sports leagues

The global licensed sports merchandise market is anticipated to rise at a 6.2% CAGR during 2017 and 2025; market value to reach a milestone of US$49.6 bn.

Demand for licensed sports merchandise is expected to grow with rising demand for sporting goods, as well as increasing popularity of sports leagues. This advancement is quite significant due to the rushing sports markets in North America. Since the past few years, the U.S. licensed sports merchandise market has experienced a moderate growth majorly driven by increasing popularity of leagues such as National Football League (NFL), Major League Baseball (MLB) and the National Basketball Association (NBA). 

Discussing the market for licensed sports merchandise, the different categories of products include sports apparel, sports accessories, sports footwear (outdoor), toys and video games or software along with domestic and housewares. As per active reports, it has been noticed that he market is primarily dominated by robust request for licensed sports apparel among sports fans. Furthermore, video games or software are likely to grow at a faster rate in comparison to sporting toys and accessories. 

Apart from North America, the market for licensed sports merchandise in Latin America is about to observe the second fastest growth stats. The booming retail sector merged with increasing disposable income and advancing expenditure pattern on licensed sports goods are marked as the prime reasons. Brazil grabbed the largest market share for licensed sports merchandise across Latin America.

The impact of the key players in this market is quite vital. Some of the major manufacturers of licensed sports merchandise active in the market are VF Corporation (Greensboro, U.S.), Fanatics, Inc. (Jacksonville, U.S.), Nike Inc. (Beaverton, U.S.) and Adidas A.G. (Herzogenaurach, Germany).  


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