Inclination of consumers lifts the chocolate confectionery sector in U.K.

Market - Mohit Shah - Jun 12,2017

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inclination of consumers lifts the chocolate confectionery sector in uk

At present, the chocolate confectionery sector accounts for the majority of the total confectionery market value in the United Kingdom.

Chocolate confectionery includes all solid chocolate or chocolate-covered confectionery such as block chocolate up to 400g in weight, chocolate-filled bars, chocolate straight lines and chocolate confectionery variety packs not targeted for or gifting or special occasions. Such types of chocolate continue to attract the masses.

As per a recent report published by Market Research Hub (MRH), more than half of adults still consume chocolate more than once a week and the young & women are found to be the core users. Moreover, 21% of the total confectionery and chocolate sold in Britain is bought by people above the age of 55. Interestingly, chocolate bars and blocks are seen as the top choices among the active consumers in the concerned region.

However, the market also faces the challenge of PHE’s target of dropping the sugar content by 20% until 2020. This is due to the concept of healthy eating which stands as a prime agenda. It has been analyzed that, most of the U.K. consumers do not fully go with all-natural ingredients chocolates; however, milk chocolate remains the nation’s favorite. Also, strong emotional ties consumers hold with chocolate have also safeguarded the chocolate confectionery market against sharp concerns over sugar.

The chocolate industry is known to be highly seasonal where the time during Easter and Christmas experiences a sharp increase in sales. There are some dominant market leaders which are tagged as the best brands of chocolate and are gaining momentum in the U.K. market. Dairy Milk holds an undisputable lead, with Kinder offering strong growth, whereas Lindt and Ferrero rush ahead in assortments.


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