Convenient breakfast substitutes hikes the on-the-go breakfast products market

Market - Mohit Shah - May 30,2017

Rating -

stars - based on 21 reviews

convenient breakfast substitutes hikes the on the go breakfast products market

Presently, fast paced lifestyles and growing participation of working women in the workforce along with longer commute times are fueling the demand for on-the-go breakfast products.

Increasing urbanization and the modern concept of nuclear families pushes working women to juggle between office and domestic responsibilities. Hence, there is little or no time for preparing or having a relaxed breakfast. Moreover, the urban people also battle with increasing work commute, which also hampers the time to savor a peaceful meal in the morning time.

For all these problems, a simple solution has been presented in the form of on-the-go breakfast products.  Within a short period of time, the popularity of these products has enhanced and is expected to rise in the near future. According to a report published on Market Research Reports Search Engine (MRRSE), the market for on-the-go breakfast products is anticipated to display a healthy CAGR of 4.2% between 2016 and 2026. That is not all, at this pace the market might reach a value of US$ 1,900 million by the end of 2026.

It is important to know that, on-the-go breakfast products are easy to consume and healthy in comparison to sugary cereals. Currently, the popular product types under on-the-go breakfast products include dairy-based breakfast drinks and breakfast cereals.

The active market for on-the-go breakfast products is confined to certain prosperous regions such as North America, Latin America, Western Europe, Eastern Europe, APEJ, MEA and Japan. The North American region in terms of on-the-go breakfast products was valued at nearly US$ 270 Mn in 2015 and is expected to acquire a value of US$ 330 Mn by 2021 end.

With a requirement for a healthy meal, manufacturers such as Kellogg Co., MOMA, General Mills Inc., Uncle Toby’s, Sanitarium, Anchor, Bagrry’s India Ltd., Weetabix Ltd. and Nestle S.A are working effortlessly to offer breakfast products with additional nutrients.


For more information on this report visit-