Company - - Feb 17,2017
According to sources, Apple is ready to uplift the assembly of the iPhone SE in the coming months at its newly announced Indian manufacturing plant located in Bangalore (Bengaluru).
Wistron Corp, Apple’s Taiwanese manufacturing partner has taken up the task to set up a plant in Bengaluru that will primarily focus on the assembling of iPhones.
This is an important step taken by Apple which is aimed at lifting the company’s share in the world's fastest growing mobile market.
Recently, Apple was also in talks with the Indian federal government for possible tax concessions if it settled to manufacture its mobile phones locally. However, based on the views of the industry sources, the initial manufacturing of the iPhone SE is not at all dependent on any form of concessions.
According to a national newspaper, The Economic Times, Apple initially planned to assemble 300,000 to 400,000 iPhone SE mobile phone handsets in India.
According to market researcher Counterpoint, Apple shipped 2.5 million iPhones to the country with a third arrival in the December quarter.
Moreover, in the fourth quarter, though Apple stood tenth in India's smartphone market, it held a strong position in the premium segment with a domination of 62 percent market share, as quoted by Counterpoint.
The smartphone giant aims to balance the slowing growth in China by swelling up its share in the Indian mobile market.
Samsung Electronics Co Ltd and a number of Chinese players including Vivo and Xiaomi govern India's smartphone market where the majority of phones sold are valued below 15,000 rupees ($225).
It is estimated that the iPhone SE would be launched at a cost of $424 (28,433 rupees) on Amazon India.