Facebook copies another major Snapchat feature

Technology - Mohit Shah - Jan 28,2017

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facebook copies another major snapchat feature

The U.S. social networking firm, Facebook, is testing a fresh component which is similar to Snapchat’s ‘Story’ feature.

This upcoming feature is a collage of photos and videos which users upload via the main Facebook app that will disappear after 24 hours. Snapchat's personal feature, also called Stories, is developed on the same concept.

Last year, Facebook had introduced the Stories feature on its photo sharing app, Instagram. Within few months, Instagram Stories has already touched 150 million daily users. Currently, the main Instagram app manages 600 million monthly active users. Since, Facebook has 1.2 billion daily active users, the new Stories component could prove popular.

It has been revealed that little circular icons will appear at the top of a user's Facebook News Feed. When you will open one of these, a story will start to play, however, it will only be available for 24 hours before vanishing.

Currently, Facebook is testing the Stories feature in Ireland.

It has been pretty noticeable that Facebook copies Snapchat's features from disappearing messages to the facility of drawing over pictures. Several market analysts have suggested Snapchat is an actual threat to Facebook when it comes to stimulating ad money. According to the CEO of WPP, Martin Sorrell, Facebook seems "concerned" about the potential contest that Snapchat poses.

Analysts have also pointed out that Facebook has been aggressive in generating rival services, and it could advance in areas where Snapchat does not possess a strong foothold.

Jack Kent, senior mobile analyst at IHS Markit said, there might be a risk that if Facebook introduces Stories out into countries where Snapchat isn't well infiltrated, “it could impact Snapchat's growth opportunities in areas where Snapchat isn't as big.”