Automotive - - Nov 30,2016
The eighth-generation Ford Fiesta made its first appearance with some huge upgrades in Cologne, Germany. Ford Motor Company wishes to increase profitability in the European market.
Ford Motor Co. revealed the redesigned higher-margin versions of the subcompact car Fiesta, its best-selling regional model, to raise company profitability in the European market. The members of Detroit Ford Motor Co., were working on this subcompact car since 1976 in Dearborn, Michigan, US.
Tuesday Ford Motor Co. released the models specifically in the regions -Europe, Middle East, and Africa. Along with a more upscale interior, the Fiesta receives cylinder deactivation and a fresh active crossover variant for the European market. This eighth-generation Ford Fiesta will be available in the European market next summer.
The American multinational automaker Ford Motor Co. hasn’t declared the company’s intention to reveal a new model or models for the U.S. market. Ford’s best-selling model Fiesta is more popular in Europe than it is in the U.S.
In the past few years, Ford has been squeezed in a down-market expansion by its luxury competitors including Daimler’s Mercedes-Benz and Volkswagen’s Audi.
Ford’s new Fiesta has a wider and lower stance matched to the current version of Fiesta and a face that reflects some of the same styling cues of the larger compact car Ford Focus, containing a black grille, a back lower lip and slanted headlights. For the European market, Fiesta range will include the Titanium, high-end Vignale, Sporty ST-line and crossover active trims.
The updated and modernized design of the Fiesta, now in company’s eighth-generation in Europe, is among Ford’s most popular vehicles internationally. According to Ford, the automaker has sold approximately 18 million Fiestas since it was first launched in 1976.
The new small, redesigned Fiesta will be powered by a 1.0 liter, three-cylinder EcoBoost engine. According to Ford, this engine will be the first of its kind to feature cylinder deactivation, which re-engages and disengages the cylinder in 14 milliseconds, or around 20 times quicker than the blink of an eye.