Business - - Nov 15,2016
Unsatisfied with the rejection of its applications for opening an outlet at Piazza del Duomo, McDonald’s files a lawsuit
American fast-food giant McDonald’s, dragged the city of Florence to court and stated that it claimed about $20 million through the lawsuit. Issue being the fact that the city’s Mayor, time and again rejected McDonald’s application to open an outlet at Piazza de Duomo.
City’s Mayor, Dario Nardella, allegedly rejected the said application back in June, “They have a right to submit an application, but we also have a right to reject”, he said to the city council. Reportedly, the panel that approved the decision wanted to “preserve the city’s ancient heritage”. The Mayor and the panel both were looking to support only ‘local businesses’ in Piazza del Duomo, since the Santa Maria del Fiore cathedral, the Giotto bell tower and the St John Baptistery are all located here, making it one of the most visited places in Europe.
The fast-food giant is reportedly angry with the city’s administration as they have imposed several changes to the company’s business model, to fit them in with the city’s regulations. This denial of application doomed the already sad marriage.
It has been observed that Florence like several other European cities, does not want fast-food joints overcrowding their heritage streets. In 2016, it had even mandated the restaurants situated in the heart of historic places to make use of locally grown/manufactured products, or products that come from the Tuscany region only. All-across Europe, fast-food chains have to face several issues and jump numerous hurdles, if they look at opening an outlet in an historic location. There are a number of regulations regarding, litter control, menu choice and even the design of the business that these companies have to deal with before even thinking of opening any such business.