Automotive - - Nov 30,2016
Proton Holdings Berhad, today launched its new compact multi-purpose vehicle Ertiga. New Proton Ertiga MPV is the first product developed through a collaboration between Suzuki and Proton.
Proton Holdings Berhad officially launched its new multi-purpose vehicle Ertiga, the first Energy Efficient Vehicle (EEV) is the fourth and final model for this year by the automobile brand.
Earlier this year, Malaysia-based Corporation, Proton Holdings Berhad, announced a statement about launching four new cars in 2016 and true to its commitment, Proton introduced the Ertiga with collaboration with Suzuki Motor Corp Japan. The multi-purpose vehicle Ertiga was unveiled at prices ranging from RM 58,800 to RM 64,800 for Peninsular Malaysia (West Malaysia).
The Chief Executive Officer of Proton Mr. Datuk Ahmad Fuaad Kenali said at the launch event that, the model is Malaysia’s first compact multi-purpose vehicle with energy efficient capacity which is accorded by Malaysia Automotive Institute (MAI). This new Ertiga is the second MPV car after the Exora which was introduced by Proton. The new Ertiga MPV comes in two different variants; the Executive and the Executive Plus, which have both been given four-star ASEAN New Car Assessment Programme (NACP is a government car safety program task for new automobile designs) ratings. Today, the chairman of DRB Hicom Group, Mr. Tan Sri Mohd Khamil Jamil, unveiled the new Ertiga MPV at Shah Alam’s Setia City Convention Centre.
While during the press conference, CEO Ahmad Fuaad also revealed the aim of Proton. He said, the company wants to achieve the average of 1500 units per month in sales. Fuaad further added, ‘the compact MPV Ertiga’ is a B-segment car (small car); whereas, the previous car the Exora (larger car) is a C-segment car (medium).
The Ertiga is different from the rest of all cars that have been launched by Proton this year. New Ertiga is available with a 5-speed manual and 4-speed automatic transmission. The car can be bought from the Malaysian markets with a choice of four colors; Cotton White, Ruby Red, Metal Grey and Carnelian Brown.